The return
How patronage pays back
A category owned
A space at the prestige calendar that competitors do not hold, year on year. Belonging, not rented attention. The first to hold these rooms sets the terms for the ones that follow.
The room, and the introductions
You bring those you wish to thank or win over. We seat them among the people you want to do business with: fellow patrons, our partners, the ambassadors and our private clients.
Ambassadors and influencers
A matched roster carrying the brand to a combined following in the millions, the right face at the right event, sourced and managed by Ambassadors of Sport.
Content you own
A library shot on location across the season, owned for the term. Advertising you own rather than rent. Cadence and format are indicative and tailored to the brand.
The introductions
You walk in already knowing who is worth your time.
Every patron receives the guest list well ahead of each event, then full briefs and contact details in the welcome bag on arrival. No fumbling with business cards, no chance encounters left to chance. The people you want to meet are matched to the event you attend, and the introduction is made before you have set down your bag.
The levels
Five levels of patronage
Everything is pro-rata, from a full-season Founding Patron to a single flagship room. Content is indicative and tailored to each brand. The Founding Patron in each category is exclusive.
Founding Patron
Category-exclusive · rate held three years · first right of renewal
Hospitality
All five marquee, and the season
Your guests
12 per event
Your roster
2 ambassadors · 8 influencers
Principal Patron
Hospitality
Monaco and three further marquee
Your guests
8 per event
Your roster
2 ambassadors · 6 influencers
Senior Patron
Hospitality
Monaco and two further marquee
Your guests
5 per event
Your roster
1 ambassador · 4 influencers
Patron
Hospitality
Two marquee of your choosing
Your guests
4 per event
Your roster
4 influencers
Associate Patron
Hospitality
One marquee, and the season
Your guests
2 per event
Your roster
3 influencers
The events
The rooms, and who is in them
Select an event for the audience, the numbers, and why an activation lands. Figures are drawn from official event data and reputable reporting.
By invitation
The founding cohort is being assembled now. We would welcome a conversation before the season is set.
Enquire about patronage